Retail loans – the only remaining bright spot on the books of Indian lenders so far – have begun their downward slide. Experts say that it was only a matter of time before the developments on the unemployment front and successive collapse of large banks took its toll on the consumer loan segment. A liquidity […]
Drive Upsell Opportunities by Leveraging Credit Bureau Data
Upselling to the existing customer base is a key pillar of the overall marketing strategy followed by lenders to increase Customer Lifetime Value and keep customer acquisition costs down. The spin-off effect on retention is an added benefit. However, traditional segmentation techniques based on demographics like income and location are barely sufficient to identify the […]