With a targeted focus on the on-ground implementation of the Aadhaar program as well as Jan Dhan Yojana, India has been prosperous in spreading the banking facilities successfully throughout the economy. To add to the potent mix, The Unified Payments Interface (UPI) was introduced by National Payments Corporation of India (NPCI) in 2016. The Unified […]
Decoding Fintech Laws in India
The credit demand in India is projected for a steep rise to $1.41 Tn by 2022. Moreover, the growth rate in credit demand is estimated to be 3.73% between FY17 and FY22. Given the bright prospects of the future, numerous tech companies are making their way into the market. The result is multiple synergies between […]
6 Key Challenges of Fintech in India
A recent report suggests that the total credit demand in India is projected to be worth $1.41 Tn by FY 2022. Between FY17 and FY22, the estimated growth rate of credit demand is 3.73%. Widespread internet penetration in the Indian subcontinent, multiple players in the market, and governmental policies that focus on digitisation have led […]
The Impact of Fintech on Today’s E-commerce Sector
The year 1991 introduced the World Wide Web to the world. Fast forward to 1994; Pizza hut was the first significant business to offer online purchasing to its customers officially. Pizza Hut’s move was regarded as an essential milestone in the history of the internet and is often considered the start of ecommerce. The idea […]
Drive Upsell Opportunities by Leveraging Credit Bureau Data
Upselling to the existing customer base is a key pillar of the overall marketing strategy followed by lenders to increase Customer Lifetime Value and keep customer acquisition costs down. The spin-off effect on retention is an added benefit. However, traditional segmentation techniques based on demographics like income and location are barely sufficient to identify the […]
The Future of Financing Trends with NBFCs
NBFCs are key players when it comes to the objective of financial inclusion that India aims to achieve. It caters to unbanked and underbanked sections of Indian society. Additionally, they provide the credit demand of MSMEs too. Through direct and indirect involvement, they transform sectors like transportation, employment generation, wealth creation, bank credit in rural […]